Since 1995, Macao University of Tourism (UTM) has specialized in tourism and hospitality education, covering hotel management, tourism, cultural heritage, events, and culinary arts, with a commitment to cultivating global talent. The new brand logo features the letter ”T“ for ”Tourism“ and incorporates circular elements, with ”connection“ as its core design concept, reflecting UTM’s distinctiveness, integration, and international vision. The logo represents UTM’s unique position as Macau’s only higher education institution dedicated to tourism and hospitality, symbolizing the seamless integration of theory and practice and its strong ties with global academic and industry partners. Simple yet layered, the new logo preserves UTM’s heritage while reinforcing its vision and leadership in tourism education.