司徒葡撻是澳門一家有名的甜品小店，位於大三巴遊客區，主要售賣葡撻。店鋪的牆上佈滿簽名及塗鴉，皆來自世界各地喜歡司徒葡撻的食客。標誌分為葡撻及頭巾兩個部分。我們以葡撻為標誌的形狀，並加入店主司徒最特別的特徵——頭巾為元素，讓人們馬上能聯想到親善的司徒店主。包裝的設計靈感來源是葡撻的焦糖斑點，再加入店鋪牆上的塗鴉，配以葡撻的黃色及具有葡國風情的藍色為色彩元素，使整體的設計感覺更為突出，讓品牌充滿活力和特色。
Sito Nata is a well-known bakery in Macau, located in a tourist spot of St. Pauls. It mainly sells Portuguese tarts. The wall of the bakery is filled with doodles, drawn by tourists from different parts of the world who love the food of Sito Nata. The logo comprises a Portuguese tart and a headcloth. We use Portuguese tart as the shape of the logo and included the most distinctive characteristic of the shop owner Sito – headcloth, so that people can associate the brand with Sito immediately. The inspiration of the packaging originates from the dark spots of the Portuguese tart and the doodles on the wall of the bakery. We pick yellow and blue, the colour of Portuguese tart and a colour with Portuguese style respectively, as the colour element. These make the entire design more prominent, distinctive and full of vitality.
| Client | SITO NATA |
| Year | 2021 |
| Photographer | Zero Young |
| Scope | Packaging design, Visual Identity |
司徒葡撻是澳門一家有名的甜品小店，位於大三巴遊客區，主要售賣葡撻。店鋪的牆上佈滿簽名及塗鴉，皆來自世界各地喜歡司徒葡撻的食客。標誌分為葡撻及頭巾兩個部分。我們以葡撻為標誌的形狀，並加入店主司徒最特別的特徵——頭巾為元素，讓人們馬上能聯想到親善的司徒店主。包裝的設計靈感來源是葡撻的焦糖斑點，再加入店鋪牆上的塗鴉，配以葡撻的黃色及具有葡國風情的藍色為色彩元素，使整體的設計感覺更為突出，讓品牌充滿活力和特色。
Sito Nata is a well-known bakery in Macau, located in a tourist spot of St. Pauls. It mainly sells Portuguese tarts. The wall of the bakery is filled with doodles, drawn by tourists from different parts of the world who love the food of Sito Nata. The logo comprises a Portuguese tart and a headcloth. We use Portuguese tart as the shape of the logo and included the most distinctive characteristic of the shop owner Sito – headcloth, so that people can associate the brand with Sito immediately. The inspiration of the packaging originates from the dark spots of the Portuguese tart and the doodles on the wall of the bakery. We pick yellow and blue, the colour of Portuguese tart and a colour with Portuguese style respectively, as the colour element. These make the entire design more prominent, distinctive and full of vitality.
