Fika Life Coffee是一家位於澳門市區的咖啡店，自家烘培咖啡豆，一直致力把世界各地的咖啡帶到澳門。Fika這個詞，由瑞典文的咖啡（kaffi）而來。Fika就是一段讓自己在緊繃過後全然放鬆的時間，也是一種善待自己的生活態度。對許多瑞典人來說，Fika是個令人期待的時刻。為了這個時刻，他們工作的時候全力以赴，到了休息的Fika時光，則完全拋開工作，認真面對自己、活在當下，為身、心靈充滿電。
山，總給人一種自然、平穩的感覺。有時感到氣餒與無助時，停一下，感受風的輕撫，聽聽風吹過耳邊的聲音，調整呼吸與步伐，帶著鼓勵自己的心，繼續往未知邁進。品牌標誌設計上，我們把Fika的生活態度定義為小城中的一座山。標誌把Fika的首字母F與山丘結合，配搭瑞典的傳統顔色藍色，表達Fika Life的美學態度。
Fika Life Coffee is a coffee shop located in the downtown area of Macau. It serves specialty coffee and brings in coffee from different parts of the world to Macau. The word Fika derives from the Swedish word for coffee (kaffi). Fika is a daily break when people relax from work. It is an attitude about treating yourself. To Swedes, Fika is a moment to look forward to. People work efficiently so that they can put their work aside during Fika time. They can relax while having coffee, recharging themselves.
Mountains always give people a natural and steady feeling. When you feel discouraged and helpless, stop and feel the breeze, adjust your breathing and pace, and march into the unknown with a heart of encouragement. For the brand’s logo design, we define Fika Life as a mountain in the downtown area. The logo combines the initial F of Fika and the mountain, complementing the traditional colour of Sweden, blue, expressing the aesthetics of Fika Life.
| Client | FIKA LIFE COFFEE |
| Year | 2020 |
| ART DIRECTOR | Kun Lam / Dan Ferreira |
| DESIGNER | Kun Lam / Dan Ferreira |
| PHOTOGRAPHY | Zero Yeung |
| Scope | Packaging design, Visual Identity |
Fika Life Coffee是一家位於澳門市區的咖啡店，自家烘培咖啡豆，一直致力把世界各地的咖啡帶到澳門。Fika這個詞，由瑞典文的咖啡（kaffi）而來。Fika就是一段讓自己在緊繃過後全然放鬆的時間，也是一種善待自己的生活態度。對許多瑞典人來說，Fika是個令人期待的時刻。為了這個時刻，他們工作的時候全力以赴，到了休息的Fika時光，則完全拋開工作，認真面對自己、活在當下，為身、心靈充滿電。
山，總給人一種自然、平穩的感覺。有時感到氣餒與無助時，停一下，感受風的輕撫，聽聽風吹過耳邊的聲音，調整呼吸與步伐，帶著鼓勵自己的心，繼續往未知邁進。品牌標誌設計上，我們把Fika的生活態度定義為小城中的一座山。標誌把Fika的首字母F與山丘結合，配搭瑞典的傳統顔色藍色，表達Fika Life的美學態度。
Fika Life Coffee is a coffee shop located in the downtown area of Macau. It serves specialty coffee and brings in coffee from different parts of the world to Macau. The word Fika derives from the Swedish word for coffee (kaffi). Fika is a daily break when people relax from work. It is an attitude about treating yourself. To Swedes, Fika is a moment to look forward to. People work efficiently so that they can put their work aside during Fika time. They can relax while having coffee, recharging themselves.
Mountains always give people a natural and steady feeling. When you feel discouraged and helpless, stop and feel the breeze, adjust your breathing and pace, and march into the unknown with a heart of encouragement. For the brand’s logo design, we define Fika Life as a mountain in the downtown area. The logo combines the initial F of Fika and the mountain, complementing the traditional colour of Sweden, blue, expressing the aesthetics of Fika Life.
