Golden Rat
GOLDEN RAT POSTCARD SETS

中國農曆新年是中國人最重視的傳統節日之一,每逢新年我們都會給親人、朋友送上祝福。圍繞“鼠年”的主題我們創作了12款不同的插畫及應用Risograph印刷賀卡, 希望大家通過手寫的賀卡傳達更有溫度的祝福給自己珍愛的人。包裝設計上,靈感來源小時候澳門常見的白底紅綠字經典米袋包裝,材料方面我們跑了很多澳門的米店收集了一些廢棄米袋並翻新循環再用,最後全手工縫製,賦予產品更多的溫度和生命力。

 

Chinese New Year is one of the most important traditional festivals in China, and every New Year we send our blessings to our loved ones and friends. Around the theme of "Year of the Rat", we have created 12 different illustrations and applied Risograph to print greeting cards, hoping that we can convey more warm wishes to our loved ones through handwritten cards. The packaging design was inspired by the classic rice bags with red and green characters on a white background that were common in Macau when we were children. For the material, we collected some discarded rice bags from many rice stores in Macau and refurbished and recycled them. Finally, they were all sewn by hand, giving the products more temperature and vitality.

Client NAUGHTY ROLL
Year 2020
ART DIRECTOR Kun Lam / Dan Ferreira
DESIGNER Kun Lam / Dan Ferreira / Wakka Chang / Keika Leong
ILLUSTRATOR Kun Lam / Dan Ferreira / Wakka Chang / Keika Leong
PHOTOGRAPHY Zero Yeung
Scope Print, Art & Culture