In response to the exhibition theme POP & ART, we designed these six modern English letters for the exhibition specially, and invited the artists of the exhibition to write in Western calligraphy in the space reserved for the letters. In the video, the font has gradually evolved from mysterious and elegant crystal texture to metal texture with strong visual collision and full of illusory change in color, as the Western calligraphy, starting from traditional art, still bursts out different charm in the new generation.
The exhibition invited 17 Chinese and foreign Western calligraphers and exhibited more than 50 Western calligraphy works created on the theme of "POP & ART". In the main part of visual font design of the exhibition, we created modern style of font and reserved space boldly to invite the president of LAAOM to write in Western calligraphy, explored different presentation methods of Western calligraphy, and jointly discussed new possibilities of font design. The collision between pop and art is an interesting experiment. Classical and elegant western calligraphy is also changing with its endless potential under the influence of pop culture.
| Client | LAAOM |
| Year | 2021 |
| WESTERN CALLIGRAPHY | Oliver Lao |
| ART DIRECTOR | Kun Lam / Dan Ferreira |
| DESIGNER | Kun Lam / Dan Ferreira |
| ANIMATED | Koroh Lok |
| Scope | Print, Visual Identity, Art & Culture, Digital |
In response to the exhibition theme POP & ART, we designed these six modern English letters for the exhibition specially, and invited the artists of the exhibition to write in Western calligraphy in the space reserved for the letters. In the video, the font has gradually evolved from mysterious and elegant crystal texture to metal texture with strong visual collision and full of illusory change in color, as the Western calligraphy, starting from traditional art, still bursts out different charm in the new generation.
The exhibition invited 17 Chinese and foreign Western calligraphers and exhibited more than 50 Western calligraphy works created on the theme of "POP & ART". In the main part of visual font design of the exhibition, we created modern style of font and reserved space boldly to invite the president of LAAOM to write in Western calligraphy, explored different presentation methods of Western calligraphy, and jointly discussed new possibilities of font design. The collision between pop and art is an interesting experiment. Classical and elegant western calligraphy is also changing with its endless potential under the influence of pop culture.
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