Porthos stands as the quintessential embodiment of Macao's unique Sino-Portuguese cultural fusion. For nearly a century, this beloved brand has grown alongside generations of Macao families, becoming deeply woven into the fabric of daily life and profoundly influencing local culinary traditions. Its legacy has given birth to distinctive Macanese-Portuguese delicacies like the iconic spicy fish buns and noodles that delight palates across the region.
The packaging design pays vibrant homage to this heritage through a contemporary lens. Bold, cheerful colors interplay with Porthos' classic century-old can logo, creating a visually striking presentation that celebrates Macao's Portuguese influences with modern flair. Clean, flowing lines artfully highlight premium natural ingredients while visually communicating the brand's signature layered flavors and that unmistakable "Macanese-Portuguese" taste profile. This innovative approach has revolutionized canned gift foods - transforming them from humble staples into coveted gourmet presents through its eye-catching aesthetics and uncompromising quality. The design's brilliant fusion of tradition and modernity, coupled with Porthos' unparalleled flavor legacy, has firmly established it as Macao's premier gift choice, redefining expectations while honoring its deep cultural roots.
| Client | PORTHOS |
| Year | 2022 |
| ART DIRECTOR | Kun Lam / Dan Ferreira |
| DESIGNER | Kun Lam / Dan Ferreira |
| PHOTOGRAPHY | Zero Yeung |
| Scope | Packaging design, Print, Visual Identity |
Porthos stands as the quintessential embodiment of Macao's unique Sino-Portuguese cultural fusion. For nearly a century, this beloved brand has grown alongside generations of Macao families, becoming deeply woven into the fabric of daily life and profoundly influencing local culinary traditions. Its legacy has given birth to distinctive Macanese-Portuguese delicacies like the iconic spicy fish buns and noodles that delight palates across the region.
The packaging design pays vibrant homage to this heritage through a contemporary lens. Bold, cheerful colors interplay with Porthos' classic century-old can logo, creating a visually striking presentation that celebrates Macao's Portuguese influences with modern flair. Clean, flowing lines artfully highlight premium natural ingredients while visually communicating the brand's signature layered flavors and that unmistakable "Macanese-Portuguese" taste profile. This innovative approach has revolutionized canned gift foods - transforming them from humble staples into coveted gourmet presents through its eye-catching aesthetics and uncompromising quality. The design's brilliant fusion of tradition and modernity, coupled with Porthos' unparalleled flavor legacy, has firmly established it as Macao's premier gift choice, redefining expectations while honoring its deep cultural roots.
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