PORTHOS葡國老人牌罐頭是最能代表澳門獨特的中葡文化，近百年陪伴著澳門人成長，成為澳門家庭生活的一部分。它深深地影響澳門人的飲食文化，衍生出辣魚包和辣魚麵等澳門獨特的澳葡美食。
包裝設計靈感源於各款手信的制作原材料，以鮮豔的顏色為主調，配搭亮眼的百年PORTHOS罐頭經典標誌作點綴，打造出充滿澳葡特色的時尚感；加上流暢利落的線條，進一步展現出食材的輪廓，將品牌成分天然、層次豐富，且擁有獨特「澳葡滋味」的特點表露無遺，使在一眾手信市場種類中非常奪目； 設計為外觀帶來現代時尚感外， 同時也顛覆了大眾對罐頭手信食品廉價的觀感印象，亮麗的外表及獨有的「澳葡滋味」，使PORTHOS手信成為不少人的送禮首選。
Porthos is the most representative of Macao's unique Chinese Portuguese culture. It has been growing up with Macao people for nearly a century, which has become a part of family life. It has deeply influenced Macao people's food culture, and derived Macao's unique Chinese and Portuguese cuisine, such as spicy fish bun and spicy fish noodles.
The packaging design is inspired by the raw materials of various gifts, which are mainly in bright colors and embellished with the classic logo of century old Porthos cans, creating a fashion sense full of Macao and Portuguese characteristics. The smooth and neat lines further show the outline of the ingredients, and show the characteristics of the brand's natural ingredients, rich levels, and unique "Macao Portuguese taste", which makes it very prominent in a variety of gift categories. The design not only brings a new sense of fashion to the appearance, but also subverts the public's impression of the cheap canned gift food. The bright appearance and the unique "Australian Portuguese taste" make Porthos the first choice for many people to give gifts.
| Client | PORTHOS |
| Year | 2022 |
| ART DIRECTOR | Kun Lam / Dan Ferreira |
| DESIGNER | Kun Lam / Dan Ferreira |
| PHOTOGRAPHY | Zero Yeung |
| Scope | Packaging design, Print, Visual Identity |
PORTHOS葡國老人牌罐頭是最能代表澳門獨特的中葡文化，近百年陪伴著澳門人成長，成為澳門家庭生活的一部分。它深深地影響澳門人的飲食文化，衍生出辣魚包和辣魚麵等澳門獨特的澳葡美食。
包裝設計靈感源於各款手信的制作原材料，以鮮豔的顏色為主調，配搭亮眼的百年PORTHOS罐頭經典標誌作點綴，打造出充滿澳葡特色的時尚感；加上流暢利落的線條，進一步展現出食材的輪廓，將品牌成分天然、層次豐富，且擁有獨特「澳葡滋味」的特點表露無遺，使在一眾手信市場種類中非常奪目； 設計為外觀帶來現代時尚感外， 同時也顛覆了大眾對罐頭手信食品廉價的觀感印象，亮麗的外表及獨有的「澳葡滋味」，使PORTHOS手信成為不少人的送禮首選。
Porthos is the most representative of Macao's unique Chinese Portuguese culture. It has been growing up with Macao people for nearly a century, which has become a part of family life. It has deeply influenced Macao people's food culture, and derived Macao's unique Chinese and Portuguese cuisine, such as spicy fish bun and spicy fish noodles.
The packaging design is inspired by the raw materials of various gifts, which are mainly in bright colors and embellished with the classic logo of century old Porthos cans, creating a fashion sense full of Macao and Portuguese characteristics. The smooth and neat lines further show the outline of the ingredients, and show the characteristics of the brand's natural ingredients, rich levels, and unique "Macao Portuguese taste", which makes it very prominent in a variety of gift categories. The design not only brings a new sense of fashion to the appearance, but also subverts the public's impression of the cheap canned gift food. The bright appearance and the unique "Australian Portuguese taste" make Porthos the first choice for many people to give gifts.
