Lavish Pizza 峰盛比薩是澳門知名連鎖薄餅餐廳，不斷推出創新口味，並以自家研發的「紅麥餅底」薄餅聞名，並以紅麥比薩代表澳門參加國際大賽。
在為Lavish Pizza作出品牌重建時，我們以角色形象為品牌視覺的核心。以Lavish的大厨為品牌的主角色Lavish——一個醉心於研發新款比薩的大厨。這裏也集合了一群Lavish比薩的愛好者：無時無刻跟隨Lavish大厨的貪食百厭狗、愛折扣優惠的OL與喜歡向粉絲分享美食的外星KOL。品牌的故事圍繞著這四個角色發生，除了讓整體形象升級鮮明外，也讓顧客與品牌有更強的連結。新的視覺形象包括標誌、字體、色彩與人物角色等，繼承了Lavish不斷研發的創新精神，並將活力帶入到設計中。不僅讓視覺上耳目一新，也讓品牌更具感染力。
Lavish Pizza is a well-known chain pizza restaurant in Macau. It has been introducing new flavours, and is famous for its original “Red Dough Pizza”. Lavish Pizza has even participated in international competition with its “Red Dough Pizza”.
When doing the rebranding for Lavish Pizza, we use characters as the core visual of the brand. With the chef of Lavish Pizza as the main character Lavish, who is a chef who is obsessed with developing new pizzas. There is also a group of Lavish pizza lovers: a gluttonous dog that follows Lavish all the time, an office lady who loves discounts, and an alien KOL who always shares delicious food with his fans. The story of the brand occurs around these four main characters. In addition to upgrading the overall image, it also allows customers to have a stronger connection with the brand. The new visual image includes logos, fonts, colours and characters, etc., inheriting the innovative spirit of Lavish's continuous research and development, and bringing vitality into the design. This not only makes the visual refreshing but also makes the brand more contagious.
| Client | LAVISH PIZZA |
| Year | 2022 |
| ART DIRECTOR | Kun Lam |
| DESIGNER | Kun Lam / Reina loi |
| ILLUSTRATION | Kun Lam |
| PHOTOGRAPHY | Zero Yeung |
| Scope | Packaging design, Visual Identity |
Lavish Pizza 峰盛比薩是澳門知名連鎖薄餅餐廳，不斷推出創新口味，並以自家研發的「紅麥餅底」薄餅聞名，並以紅麥比薩代表澳門參加國際大賽。
在為Lavish Pizza作出品牌重建時，我們以角色形象為品牌視覺的核心。以Lavish的大厨為品牌的主角色Lavish——一個醉心於研發新款比薩的大厨。這裏也集合了一群Lavish比薩的愛好者：無時無刻跟隨Lavish大厨的貪食百厭狗、愛折扣優惠的OL與喜歡向粉絲分享美食的外星KOL。品牌的故事圍繞著這四個角色發生，除了讓整體形象升級鮮明外，也讓顧客與品牌有更強的連結。新的視覺形象包括標誌、字體、色彩與人物角色等，繼承了Lavish不斷研發的創新精神，並將活力帶入到設計中。不僅讓視覺上耳目一新，也讓品牌更具感染力。
Lavish Pizza is a well-known chain pizza restaurant in Macau. It has been introducing new flavours, and is famous for its original “Red Dough Pizza”. Lavish Pizza has even participated in international competition with its “Red Dough Pizza”.
When doing the rebranding for Lavish Pizza, we use characters as the core visual of the brand. With the chef of Lavish Pizza as the main character Lavish, who is a chef who is obsessed with developing new pizzas. There is also a group of Lavish pizza lovers: a gluttonous dog that follows Lavish all the time, an office lady who loves discounts, and an alien KOL who always shares delicious food with his fans. The story of the brand occurs around these four main characters. In addition to upgrading the overall image, it also allows customers to have a stronger connection with the brand. The new visual image includes logos, fonts, colours and characters, etc., inheriting the innovative spirit of Lavish's continuous research and development, and bringing vitality into the design. This not only makes the visual refreshing but also makes the brand more contagious.
