Lavish Pizza is a well-known chain pizza restaurant in Macau. It has been introducing new flavours, and is famous for its original “Red Dough Pizza”. Lavish Pizza has even participated in international competition with its “Red Dough Pizza”.
When doing the rebranding for Lavish Pizza, we use characters as the core visual of the brand. With the chef of Lavish Pizza as the main character Lavish, who is a chef who is obsessed with developing new pizzas. There is also a group of Lavish pizza lovers: a gluttonous dog that follows Lavish all the time, an office lady who loves discounts, and an alien KOL who always shares delicious food with his fans. The story of the brand occurs around these four main characters. In addition to upgrading the overall image, it also allows customers to have a stronger connection with the brand. The new visual image includes logos, fonts, colours and characters, etc., inheriting the innovative spirit of Lavish's continuous research and development, and bringing vitality into the design. This not only makes the visual refreshing but also makes the brand more contagious.
| Client | LAVISH PIZZA |
| Year | 2022 |
| ART DIRECTOR | Kun Lam |
| DESIGNER | Kun Lam / Reina loi |
| ILLUSTRATION | Kun Lam |
| PHOTOGRAPHY | Zero Yeung |
| Scope | Packaging design, Visual Identity |
Lavish Pizza is a well-known chain pizza restaurant in Macau. It has been introducing new flavours, and is famous for its original “Red Dough Pizza”. Lavish Pizza has even participated in international competition with its “Red Dough Pizza”.
When doing the rebranding for Lavish Pizza, we use characters as the core visual of the brand. With the chef of Lavish Pizza as the main character Lavish, who is a chef who is obsessed with developing new pizzas. There is also a group of Lavish pizza lovers: a gluttonous dog that follows Lavish all the time, an office lady who loves discounts, and an alien KOL who always shares delicious food with his fans. The story of the brand occurs around these four main characters. In addition to upgrading the overall image, it also allows customers to have a stronger connection with the brand. The new visual image includes logos, fonts, colours and characters, etc., inheriting the innovative spirit of Lavish's continuous research and development, and bringing vitality into the design. This not only makes the visual refreshing but also makes the brand more contagious.
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