ORA is a renowned youth cultural hub in Macau, dedicated to exploring the relationship between space and individuals, and reflecting on spiritual life. The brand is symbolized by three differently colored squares, representing ORA, space, and people. In addition, the brand has chosen two entirely distinct fonts to shape its unique identity. The block structure font signifies the relationship between humans and space, while the dynamic font represents people's passion and love for life.
| Client | ORA COFFEE |
| Year | 2022 |
| ART DIRECTOR | Kun Lam / Dan Ferreira |
| DESIGNER | Kun Lam / Dan Ferreira |
| PHOTOGRAPHY | Zero Yeung |
| Scope | Packaging design, Visual Identity |
ORA is a renowned youth cultural hub in Macau, dedicated to exploring the relationship between space and individuals, and reflecting on spiritual life. The brand is symbolized by three differently colored squares, representing ORA, space, and people. In addition, the brand has chosen two entirely distinct fonts to shape its unique identity. The block structure font signifies the relationship between humans and space, while the dynamic font represents people's passion and love for life.
