We are honored to collaborate with an emerging French restaurant brand to revitalize its brand identity. Our design centers around the letter C, symbolizing the brand name and the refined elegance of French cuisine. The new logo integrates the graceful curves and intricate textures of French culinary art, utilizing elegant typography and lines to achieve a classic yet contemporary visual effect. The logo is both simple and profound, perfectly capturing the brand's uniqueness.
In addition to the logo, we have created a series of visual images that showcase the restaurant’s dishes and innovative spirit, emphasizing its high quality and distinctive style. This redesign not only refreshes the visual identity but also reinterprets the brand's essence, allowing more people to appreciate the sophistication and innovation of French dining.
| Client | CHÉNSON |
| Year | 2024 |
| ART DIRECTOR | Kun Lam / Dan Ferreira |
| DESIGNER | Kun Lam / Dan Ferreira |
| PHOTOGRAPHY | Rex Chang |
| Scope | Packaging design, Visual Identity |
We are honored to collaborate with an emerging French restaurant brand to revitalize its brand identity. Our design centers around the letter C, symbolizing the brand name and the refined elegance of French cuisine. The new logo integrates the graceful curves and intricate textures of French culinary art, utilizing elegant typography and lines to achieve a classic yet contemporary visual effect. The logo is both simple and profound, perfectly capturing the brand's uniqueness.
In addition to the logo, we have created a series of visual images that showcase the restaurant’s dishes and innovative spirit, emphasizing its high quality and distinctive style. This redesign not only refreshes the visual identity but also reinterprets the brand's essence, allowing more people to appreciate the sophistication and innovation of French dining.
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