The NIKE BY YOU graphics for this @nikerunning Pegasus 42 design are built around the core idea of ”Full Horsepower.“ Inspired by the ”Dark Horse“ runners gathering on midnight streets, we translate speed and strength into dynamic light trails—the faster you run, the denser the lights along the route, symbolizing runners igniting the path with their own horsepower. The design uses a dark base contrasted with bright lines, echoing the propulsion, responsiveness, and breakthrough spirit of the Pegasus 42, while delivering a clean, powerful message: Max Out Your Horsepower—a personal energy mark for every runner.
| Client | NIKE |
| Year | 2026 |
| ART DIRECTOR | Kun Lam |
| DESIGNER | Kun Lam / Kay Tung / Xie ZhuoJun |
| Scope | Print, Visual Identity |
The NIKE BY YOU graphics for this @nikerunning Pegasus 42 design are built around the core idea of ”Full Horsepower.“ Inspired by the ”Dark Horse“ runners gathering on midnight streets, we translate speed and strength into dynamic light trails—the faster you run, the denser the lights along the route, symbolizing runners igniting the path with their own horsepower. The design uses a dark base contrasted with bright lines, echoing the propulsion, responsiveness, and breakthrough spirit of the Pegasus 42, while delivering a clean, powerful message: Max Out Your Horsepower—a personal energy mark for every runner.
