"Swatch X You" is a creative collaboration between Swatch and artist Kun Lam, inviting you to become the creator of time. More than just a watch, it is a unique personal narrative—drawing inspiration from art, culture, and global events to design a Swatch that is exclusively yours, wrapping boundless imagination around your wrist.
Time is no longer a linear measurement but a canvas for your creativity. No matter where or when you are, the collision of inspiration and culture can spark new possibilities. Swatch X You encourages you to slow down, embrace the moment, and redefine your own dimension of time through color and design. Here, you don’t just wear time—you craft an unimaginable parallel universe.
| Client | SWATCH |
| Year | 2021 |
| ART DIRECTOR | Kun Lam |
| DESIGNER | Kun Lam |
| PHOTOGRAPHY | Zero Young |
| Scope | Packaging design |
"Swatch X You" is a creative collaboration between Swatch and artist Kun Lam, inviting you to become the creator of time. More than just a watch, it is a unique personal narrative—drawing inspiration from art, culture, and global events to design a Swatch that is exclusively yours, wrapping boundless imagination around your wrist.
Time is no longer a linear measurement but a canvas for your creativity. No matter where or when you are, the collision of inspiration and culture can spark new possibilities. Swatch X You encourages you to slow down, embrace the moment, and redefine your own dimension of time through color and design. Here, you don’t just wear time—you craft an unimaginable parallel universe.
