ECHO COFFEE is located in Pu'er, Yunnan, as the closest specialty coffee estate to the city center. Being the first technology-driven specialty coffee demonstration estate in China's "Coffee Valley" that integrates production, experience, education, and sales, we adhere to the philosophy that "coffee is the universal language," creating a coffee experience that connects people with nature. The Chinese name "共語" symbolizes dialogue through coffee flavors, while the English name "ECHO" represents the beautiful resonance that coffee brings.

The brand's visual design draws inspiration from Pu'er's natural ecosystem. The logo distills the character "共" into a unique visual symbol, succinctly yet powerfully conveying the brand's essence. The color palette features natural greens and earthy tones, with green symbolizing the various growth stages of coffee and the earth tones reflecting the rustic beauty of Yunnan's red soil plateau, collectively creating a natural and organic brand atmosphere.

ECHO COFFEE owns two self-operated estates in Pu'er's Manxieba and Xishuangbanna's Menghai County. Backed by the scientific expertise of the Chinese Academy of Sciences and a 40-million-yuan intelligent investment, it produces "China's Champion Coffee," which has repeatedly won top honors in green coffee competitions. The brand's extended design encompasses estate wayfinding systems, coffee-themed guesthouses, educational installations, and merchandise, building a comprehensive visual system for coffee-themed cultural tourism. Through every aromatic cup of coffee, we share the charm of Yunnan's terroir, allowing the world to hear the voice of Chinese coffee—ECHO COFFEE, echoing the world with you.