THE DIGITAL OF THE OPENING CEREMONY
SHAKE SHACK
THE DIGITAL OF THE OPENING CEREMONY

In keeping with our ongoing commitment to Stand for Something Good®, we've collaborated with acclaimed Macau-based illustrator Kun Lam to create a vibrant pre-opening mural that celebrates our shared values of community and cultural connection. Lam's distinctive artistic vision weaves together the rich tapestry of Macau's heritage - from the iconic geometric patterns of traditional Portuguese Azulejos tiles to the distinctive typography of local street signage - with playful nods to Shake Shack's New York origins. The resulting mural transforms the space into a dynamic crossroads where East meets West, past converses with present, and culinary traditions intersect, inviting guests to experience the unique cultural alchemy that happens when local artistry and global flavors come together in perfect harmony. This artistic partnership embodies our deep respect for Macau's creative community and our belief that meaningful spaces are built through authentic collaborations that honor a location's unique character while adding new layers to its story.

Client SHAKE SHACK
Year 2021
ART DIRECTOR Kun Lam / Dan Ferreira
DESIGNER Kun Lam / Dan Ferreira
PHOTOGRAPHY Zero Yeung
Scope Digital