DEFINE DESIGN FESTIVAL 2024 is the inaugural design festival organized by BranD, focusing on visual communication and design experimentation to showcase the diverse possibilities of contemporary design. As Asia’s first creative magazine dedicated to in-depth exploration of brand visuals, BranD conceived this idea during its tenth anniversary, aiming to open a new chapter through the festival and embrace more challenging visual explorations.

The main visual identity of this festival is centered around the concept of "Define," symbolizing that design should not be confined by definitions but should continuously explore and break boundaries. We created five unconventional typefaces, using experimental typography and visual transformations to demonstrate how creativity transcends frameworks and evolves into diverse forms. These typefaces serve as extensions of visual language, embodying independent thinking and creative freedom for designers. By flexibly integrating the main layout with the dynamic collision of stylized typography, we create a multi-layered visual tension that showcases the dynamic relationship between definition and reinvention.

Design should not only serve functional purposes but also emphasize the process and way of thinking. We encourage designers to reexamine overlooked details, discovering the "necessity in the unnecessary"—"Find the Necessary in Unnecessary."

DEFINE DESIGN FESTIVAL 2024 is a festival of experimentation and exploration, inviting designers to participate, discover their unique creative language, and maintain their passion and curiosity for design.