澳門設計周2021 - 聚焦展出了本地和國外優秀的商業設計作品，帶領觀眾從不同角度多元認識設計是如何可視化和體現商業品牌的文化與故事。主視覺設計靈感來源於澳門的“夜”，當你行走於這座以旅遊博彩業為主要經濟發展的城市，五光十色的霓虹燈在黑夜中不斷變幻色彩，正如同近年本地蓬勃發展設計新力量不斷的在綻放屬於自己的光芒與能量。26個獨立創作的英文字母，設計師以超現實的手法重構主視覺的平面設計，藉以傳達設計從生活而來亦融於生活，同時展現澳門設計未來潛在著無窮的爆發力。
Macao Design Week 2021 focuses on displaying excellent local and foreign commercial design works, and guides audience to understand how the culture and story of a commercial brand is visualized and reflected in different perspectives. The source of inspiration for the main visual design is from the “night” of Macau. When you walk in this city based on tourism and lottery industry as its main economic development, the multicolored neon lights keep changing colors in the dark, just as in the recent years, the rapidly developing new power of local design is constantly blooming its own light and energy. With 26 independently created English letters, the designer reconstructs the graphic design of primary vision in a surreal technique, thus to convey the concept that the design is from life and integrated into life, and show potential and infinite explosiveness of Macau design in the future.
| Client | MACAU DESIGNERS ASSOCIATION |
| Year | 2022 |
| ART DIRECTOR | Kun Lam / Dan Ferreira |
| DESIGNER | Kun Lam / Dan Ferreira |
| ILLUSTRATOR | Mariia Momoiuk |
| ANIMATED | Mirage Visuals |
| 3D ANIMATED | Cliffs studio |
| PHOTOGRAPHY | Zero Young |
| Scope | Visual Identity, Art & Culture, Digital |
澳門設計周2021 - 聚焦展出了本地和國外優秀的商業設計作品，帶領觀眾從不同角度多元認識設計是如何可視化和體現商業品牌的文化與故事。主視覺設計靈感來源於澳門的“夜”，當你行走於這座以旅遊博彩業為主要經濟發展的城市，五光十色的霓虹燈在黑夜中不斷變幻色彩，正如同近年本地蓬勃發展設計新力量不斷的在綻放屬於自己的光芒與能量。26個獨立創作的英文字母，設計師以超現實的手法重構主視覺的平面設計，藉以傳達設計從生活而來亦融於生活，同時展現澳門設計未來潛在著無窮的爆發力。
Macao Design Week 2021 focuses on displaying excellent local and foreign commercial design works, and guides audience to understand how the culture and story of a commercial brand is visualized and reflected in different perspectives. The source of inspiration for the main visual design is from the “night” of Macau. When you walk in this city based on tourism and lottery industry as its main economic development, the multicolored neon lights keep changing colors in the dark, just as in the recent years, the rapidly developing new power of local design is constantly blooming its own light and energy. With 26 independently created English letters, the designer reconstructs the graphic design of primary vision in a surreal technique, thus to convey the concept that the design is from life and integrated into life, and show potential and infinite explosiveness of Macau design in the future.
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