We were thrilled to collaborate with Nike China in creating the Year of the Dragon Key Visual and Artworks, used in the Chinese New Year campaign and products. In the NBY Nike Dragon Year series, the shoe’s upper design seamlessly blends elements of the past, present, and future, capturing the essence of a “hidden dragon ready to rise.” In the past, the dragon symbolized nobility and mystery in Chinese culture. Today, it embodies the spirit of youth, gathering strength and preparing for future challenges. Looking ahead, the dragon represents the unleashing of potential, ushering in hope and infinite possibilities.
| Client | NIKE |
| Year | 2024 |
| ILLUSTRATOR | Kun Lam |
| GRAPHIC DESIGNER | Kun Lam / Dan Ferreira |
| PHOTOGRAPHY | Rex Chang |
| Scope | Packaging design, Visual Identity |
We were thrilled to collaborate with Nike China in creating the Year of the Dragon Key Visual and Artworks, used in the Chinese New Year campaign and products. In the NBY Nike Dragon Year series, the shoe’s upper design seamlessly blends elements of the past, present, and future, capturing the essence of a “hidden dragon ready to rise.” In the past, the dragon symbolized nobility and mystery in Chinese culture. Today, it embodies the spirit of youth, gathering strength and preparing for future challenges. Looking ahead, the dragon represents the unleashing of potential, ushering in hope and infinite possibilities.
