We were delighted to collaborate with Nike China in creating the Year of the Snake Key Visual and Artworks for their Chinese New Year campaign and products.
In traditional Chinese culture, the snake symbolizes wisdom, agility, and resilience, encouraging people to remain calm and adaptable in the face of challenges. As the Lunar Year of the Snake approaches in 2025, Nike introduces the Agile Serpent Welcomes the New Year collection, inspired by the snake’s sinuous and dynamic nature. This collection embodies the spirit of adaptability, empowering everyone to navigate challenges with agility and skillfully steer their New Year’s goals toward success.
Nike’s Agile Serpent Welcomes the New Year collection captures the fluid motion of the snake, seamlessly blending auspicious New Year symbolism with dynamic snake patterns and traditional elements such as Yisi (乙巳), Spring (春), and copper coins (銅錢), ensuring prosperity with every step into the new year. The collection spans men’s, women’s, and children’s categories, covering lifestyle, basketball, running, and more—offering versatile gear designed to meet both athletic and everyday needs. Just as the snake thrives in diverse environments, athletes rely on sharp judgment and agility to adapt to every shift and challenge on the court.To fully embody the essence of agility, Nike has curated exclusive 2025 Lunar New Year looks for multiple athletes, allowing their confidence and energy to bring the collection’s auspicious meaning to life.
| Client | NIKE |
| Year | 2025 |
| ILLUSTRATOR | Kun Lam |
| GRAPHIC DESIGNER | Kun Lam / Dan Ferreira |
| PHOTOGRAPHY | Bloc Productions |
| Scope | Visual Identity, Art & Culture |
We were delighted to collaborate with Nike China in creating the Year of the Snake Key Visual and Artworks for their Chinese New Year campaign and products.
In traditional Chinese culture, the snake symbolizes wisdom, agility, and resilience, encouraging people to remain calm and adaptable in the face of challenges. As the Lunar Year of the Snake approaches in 2025, Nike introduces the Agile Serpent Welcomes the New Year collection, inspired by the snake’s sinuous and dynamic nature. This collection embodies the spirit of adaptability, empowering everyone to navigate challenges with agility and skillfully steer their New Year’s goals toward success.
Nike’s Agile Serpent Welcomes the New Year collection captures the fluid motion of the snake, seamlessly blending auspicious New Year symbolism with dynamic snake patterns and traditional elements such as Yisi (乙巳), Spring (春), and copper coins (銅錢), ensuring prosperity with every step into the new year. The collection spans men’s, women’s, and children’s categories, covering lifestyle, basketball, running, and more—offering versatile gear designed to meet both athletic and everyday needs. Just as the snake thrives in diverse environments, athletes rely on sharp judgment and agility to adapt to every shift and challenge on the court.To fully embody the essence of agility, Nike has curated exclusive 2025 Lunar New Year looks for multiple athletes, allowing their confidence and energy to bring the collection’s auspicious meaning to life.
