Shanghai, a dynamic international metropolis, is not only a place where young dreamers chase their ambitions but also a city that offers retirees a vibrant, fulfilling lifestyle. With its rich cultural heritage, modern conveniences, and diverse recreational opportunities, Shanghai provides the perfect environment for retirees to stay active, engaged, and connected.The Shanghai Retirees Club is a dedicated community designed for young retirees who refuse to slow down. By seamlessly blending the city's fast-paced energy with the passion for football, the club injects new vitality into retired life, proving that retirement is not about stepping back but stepping forward into new adventures. Through shared enthusiasm for the sport, the club fosters camaraderie, encourages an active lifestyle, and builds a strong sense of belonging among its members.
To further enhance this experience, the Shanghai Retirees Club has launched an exclusive range of merchandise that embodies both functionality and community spirit. The collection includes stylish hats featuring the club’s logo, offering sun protection while serving as a symbol of unity and pride. Towels and jersey sets merge practicality with the club’s unique identity, ensuring that members not only stay comfortable while exercising but also feel a deeper connection to their fellow enthusiasts. Whether cheering from the stands or participating in a friendly match, these carefully designed products enhance the sense of support, engagement, and enjoyment.More than just a club, the Shanghai Retirees Club represents a new way of embracing retirement—one filled with excitement, friendship, and the continued pursuit of passions. Join us in redefining what it means to retire and experience the dynamic lifestyle that Shanghai has to offer!
| Client | BADMARKET |
| Year | 2025 |
| ART DIRECTOR | Kun Lam |
| DESIGNER | Kun Lam |
| PHOTOGRAPHY | Rose Cheong |
| Scope | Packaging design, Visual Identity |
Shanghai, a dynamic international metropolis, is not only a place where young dreamers chase their ambitions but also a city that offers retirees a vibrant, fulfilling lifestyle. With its rich cultural heritage, modern conveniences, and diverse recreational opportunities, Shanghai provides the perfect environment for retirees to stay active, engaged, and connected.The Shanghai Retirees Club is a dedicated community designed for young retirees who refuse to slow down. By seamlessly blending the city's fast-paced energy with the passion for football, the club injects new vitality into retired life, proving that retirement is not about stepping back but stepping forward into new adventures. Through shared enthusiasm for the sport, the club fosters camaraderie, encourages an active lifestyle, and builds a strong sense of belonging among its members.
To further enhance this experience, the Shanghai Retirees Club has launched an exclusive range of merchandise that embodies both functionality and community spirit. The collection includes stylish hats featuring the club’s logo, offering sun protection while serving as a symbol of unity and pride. Towels and jersey sets merge practicality with the club’s unique identity, ensuring that members not only stay comfortable while exercising but also feel a deeper connection to their fellow enthusiasts. Whether cheering from the stands or participating in a friendly match, these carefully designed products enhance the sense of support, engagement, and enjoyment.More than just a club, the Shanghai Retirees Club represents a new way of embracing retirement—one filled with excitement, friendship, and the continued pursuit of passions. Join us in redefining what it means to retire and experience the dynamic lifestyle that Shanghai has to offer!
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