We happily worked with Nike China to create Year of the Rabbit’s Key Visual, Artworks to be used in Chinese new year campaign and products.
Inspired by the agile and powerful white rabbit, a traditional symbol of good luck and prosperity, the “Year Leap to New Heights” series features a newly designed Swoosh logo and vibrant New Year print patterns. These designs, influenced by traditional calligraphy and Chinese painting, convey aspirations for higher achievements in the new year. They also incorporate symbols of health and longevity, such as pine and willow branches, and natural landscapes like mountains and caves, symbolizing well-being and freedom.
The joyful New Year print patterns, interwoven with elements like “JUST DO IT” and “NIKE,” capture the festive spirit. This series includes products for men, women, and children across various categories, including basketball, street dance, sports, and lifestyle. With a diverse range of styles, it brings a lively New Year atmosphere and adds vitality to everyone’s sporty outfits.
| Client | NIKE |
| Year | 2022 |
| ILLUSTRATOR | Kun Lam |
| GRAPHIC DESIGNER | Kun Lam / Dan Ferreira |
| PHOTOGRAPHY | Bloc Productions |
| Scope | Visual Identity, Art & Culture |
We happily worked with Nike China to create Year of the Rabbit’s Key Visual, Artworks to be used in Chinese new year campaign and products.
Inspired by the agile and powerful white rabbit, a traditional symbol of good luck and prosperity, the “Year Leap to New Heights” series features a newly designed Swoosh logo and vibrant New Year print patterns. These designs, influenced by traditional calligraphy and Chinese painting, convey aspirations for higher achievements in the new year. They also incorporate symbols of health and longevity, such as pine and willow branches, and natural landscapes like mountains and caves, symbolizing well-being and freedom.
The joyful New Year print patterns, interwoven with elements like “JUST DO IT” and “NIKE,” capture the festive spirit. This series includes products for men, women, and children across various categories, including basketball, street dance, sports, and lifestyle. With a diverse range of styles, it brings a lively New Year atmosphere and adds vitality to everyone’s sporty outfits.
