NIKE SP23 CNY VC
NIKE CNY 2023

Rabbits are agile, and they always move by hopping. In the pattern, a classic Chinese-style interpretation technique is used, which is the brushwork method to depict the rabbit's hopping trajectory. The lower part of the SWOOSH also incorporates the brushwork technique to express the rabbit's agility.

 

Client NIKE
Year 2022
ILLUSTRATOR Kun Lam
GRAPHIC DESIGNER Kun Lam / Dan Ferreira
PHOTOGRAPHY Bloc Productions
Scope Visual Identity, Art & Culture