NIKE CNY 2023
Rabbits are agile, and they always move by hopping. In the pattern, a classic Chinese-style interpretation technique is used, which is the brushwork method to depict the rabbit's hopping trajectory. The lower part of the SWOOSH also incorporates the brushwork technique to express the rabbit's agility.
| Client | NIKE |
| Year | 2022 |
| ILLUSTRATOR | Kun Lam |
| GRAPHIC DESIGNER | Kun Lam / Dan Ferreira |
| PHOTOGRAPHY | Bloc Productions |
| Scope | Visual Identity, Art & Culture |
Rabbits are agile, and they always move by hopping. In the pattern, a classic Chinese-style interpretation technique is used, which is the brushwork method to depict the rabbit's hopping trajectory. The lower part of the SWOOSH also incorporates the brushwork technique to express the rabbit's agility.
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