We happily worked with Nike China to create Year of the Dragon Key Visual, Artworks to be used in Chinese new year campaign and products.
Since ancient times, the Chinese have had a unique affection for dragons. In traditional culture, dragons symbolize nobility, auspiciousness, mystery, and courage, serving as an important emblem of the Chinese nation. As the 2024 Year of the Dragon approaches, Nike has launched a new Dragon New Year series inspired by the concept of a "hidden dragon," meaning "a dragon lurking in the depths, ready to rise." It aims to convey that everyone has unlimited potential, encouraging young people to hold firm beliefs, gather energy, and wait for the right moment to shine. It also wishes everyone a prosperous new year, smooth sailing, and a fresh start in 2024.
Nike is committed to helping everyone express their individuality and showcase their unique style through innovative product design and creativity. The new Dragon New Year series incorporates iconic elements such as dragon claws, dragon patterns, and dragon scales into the design of various totems. It also introduces new ideas like "with the help of a dragon" and "fun dragon dance" into the New Year products, refreshing the visual effects of "Dragon," "NIKE," and "SWOOSH" logos, surrounding you with endless hope and vitality. The series includes men's, women's, and children's categories, covering sports like street dance, basketball, and running, as well as lifestyle items, seamlessly connecting all aspects of active living.
| Client | NIKE |
| Year | 2024 |
| ILLUSTRATOR | Kun Lam |
| GRAPHIC DESIGNER | Kun Lam / Dan Ferreira |
| PHOTOGRAPHY | Bloc Productions |
| Scope | Visual Identity, Art & Culture |
We happily worked with Nike China to create Year of the Dragon Key Visual, Artworks to be used in Chinese new year campaign and products.
Since ancient times, the Chinese have had a unique affection for dragons. In traditional culture, dragons symbolize nobility, auspiciousness, mystery, and courage, serving as an important emblem of the Chinese nation. As the 2024 Year of the Dragon approaches, Nike has launched a new Dragon New Year series inspired by the concept of a "hidden dragon," meaning "a dragon lurking in the depths, ready to rise." It aims to convey that everyone has unlimited potential, encouraging young people to hold firm beliefs, gather energy, and wait for the right moment to shine. It also wishes everyone a prosperous new year, smooth sailing, and a fresh start in 2024.
Nike is committed to helping everyone express their individuality and showcase their unique style through innovative product design and creativity. The new Dragon New Year series incorporates iconic elements such as dragon claws, dragon patterns, and dragon scales into the design of various totems. It also introduces new ideas like "with the help of a dragon" and "fun dragon dance" into the New Year products, refreshing the visual effects of "Dragon," "NIKE," and "SWOOSH" logos, surrounding you with endless hope and vitality. The series includes men's, women's, and children's categories, covering sports like street dance, basketball, and running, as well as lifestyle items, seamlessly connecting all aspects of active living.
