The main visual, brand lockups, andextended graphics designed for the Nike Chongli168 Ultra-Trail All-Round Training Camp should directlyreflect the brutal elevation gain, unpredictable weather,night running, and unwavering willpower that define theChongli 168 course. The 10-week training camp aimsto help runners tackle the real, raw conditions ofChongli's wilderness: steep climbs, loose rock, mud,strong winds, and sudden cold. The visual systemshould center on the themes of "raw truth" and"stubborn persistence," consistently conveying thetraining camp's hardcore, functional, anduncompromising character.
| Client | NIKE |
| Year | 2026 |
| ART DIRECTOR | Kun Lam |
| DESIGNER | Kun Lam / Xie ZhuoJun |
| Scope | Visual Identity |
The main visual, brand lockups, andextended graphics designed for the Nike Chongli168 Ultra-Trail All-Round Training Camp should directlyreflect the brutal elevation gain, unpredictable weather,night running, and unwavering willpower that define theChongli 168 course. The 10-week training camp aimsto help runners tackle the real, raw conditions ofChongli's wilderness: steep climbs, loose rock, mud,strong winds, and sudden cold. The visual systemshould center on the themes of "raw truth" and"stubborn persistence," consistently conveying thetraining camp's hardcore, functional, anduncompromising character.
