Design an exclusive ACG BY YOU pattern for the Nike ACG Beijing Basecamp, drawing inspiration from Beijing's mountain and wild nature. We weave together local wildlife—swifts, deer, squirrels—with the Great Wall and Beijing's suburban hiking trails into a distinctive pattern system. These graphics are not simple labels; they are a visual redefinition of the boundary between city and outdoors—preserving untamed vitality while embedding iconic landmarks, so that every piece of gear becomes a vessel for your personal exploration story.
The patterns are also translated into various accessories for free-form DIY assembly, encouraging outdoor enthusiasts to mix and match graphics, colors, and placements according to their own preferences, leaving a one-of-a-kind mark on performance-driven products. There are no fixed rules—only a true mountain-and-wild attitude. Starting from the ACG Basecamp, use customization to connect urban daily life with the call of the wild, making every ACG BY YOU your own outdoor manifesto.
| Client | ACG |
| Year | 2026 |
| ART DIRECTOR | Kun Lam |
| DESIGNER | Kun Lam / Dan Ferreira / Kay Tung |
| Scope | Packaging design, Print, Visual Identity |
Design an exclusive ACG BY YOU pattern for the Nike ACG Beijing Basecamp, drawing inspiration from Beijing's mountain and wild nature. We weave together local wildlife—swifts, deer, squirrels—with the Great Wall and Beijing's suburban hiking trails into a distinctive pattern system. These graphics are not simple labels; they are a visual redefinition of the boundary between city and outdoors—preserving untamed vitality while embedding iconic landmarks, so that every piece of gear becomes a vessel for your personal exploration story.
The patterns are also translated into various accessories for free-form DIY assembly, encouraging outdoor enthusiasts to mix and match graphics, colors, and placements according to their own preferences, leaving a one-of-a-kind mark on performance-driven products. There are no fixed rules—only a true mountain-and-wild attitude. Starting from the ACG Basecamp, use customization to connect urban daily life with the call of the wild, making every ACG BY YOU your own outdoor manifesto.
