This Handbook breaks away from the conventional framework of traditional product catalogues, transforming the act of reading into an immersive field testing mission. The reader is positioned as a product testing researcher who has officially joined the "ACG Field Testing Team" and is required to follow the guidelines to complete designated tasks and report results. The content covers the historical context of the ACG brand, an introduction to the structure of the multi-functional layered wearing system, specific usage instructions for the lightweight packable backpack, and step-by-step guidance on outdoor knot tying. A "Pre-Expedition Tasks" section is placed at the opening as a preliminary challenge to immerse the user into the scenario.
The overall design of the brochure revolves around "task orientation" and "test documentation," allowing users to naturally complete a full cycle from information reception and product experience to feedback submission through sequential reading and hands-on operations, ultimately preserving their personalised test records within the brochure, which becomes a unique field testing file belonging to that specific researcher. More than just a carrier of brand information, the brochure becomes an exclusive "mission achievement file" for each tester. This design encourages users to actively participate and document by hand, extending the brochure from a one-time read into a physical record with commemorative and personalised significance.
| Client | ACG |
| Year | 2026 |
| ART DIRECTOR | Kun Lam |
| DESIGNER | Kun Lam / Xie ZhuoJun |
| Scope |
This Handbook breaks away from the conventional framework of traditional product catalogues, transforming the act of reading into an immersive field testing mission. The reader is positioned as a product testing researcher who has officially joined the "ACG Field Testing Team" and is required to follow the guidelines to complete designated tasks and report results. The content covers the historical context of the ACG brand, an introduction to the structure of the multi-functional layered wearing system, specific usage instructions for the lightweight packable backpack, and step-by-step guidance on outdoor knot tying. A "Pre-Expedition Tasks" section is placed at the opening as a preliminary challenge to immerse the user into the scenario.
The overall design of the brochure revolves around "task orientation" and "test documentation," allowing users to naturally complete a full cycle from information reception and product experience to feedback submission through sequential reading and hands-on operations, ultimately preserving their personalised test records within the brochure, which becomes a unique field testing file belonging to that specific researcher. More than just a carrier of brand information, the brochure becomes an exclusive "mission achievement file" for each tester. This design encourages users to actively participate and document by hand, extending the brochure from a one-time read into a physical record with commemorative and personalised significance.
