Established in 1988, VAHTHAI Restaurant has become an integral part of Macau's culinary heritage, growing alongside generations of local families. As the pioneer that first introduced Thailand's iconic boat noodles to Macau, our founder developed a distinctive recipe and secret seasoning blend that beautifully adapts this Thai street food classic to Macau's unique palate. This design project celebrates three decades of cultural fusion - where authentic Thai flavors meet Macau's rich gastronomic traditions, all woven together with the warm neighborhood bonds that have defined our story.
The visual identity brings to life our culinary journey through vibrant illustrations featuring our signature boat noodles and fresh ingredients, paired with typography that narrates the founder's personal anecdotes. Our custom typeface harmoniously blends Chinese and Thai design elements, while paying homage to the nostalgic fonts commonly seen in 1980s Macau and Thai eateries. Completing this tribute to our roots, we've chosen risograph printing - a technique popular during our founding era - to produce brand materials that simultaneously honor our history and propel our tradition forward with contemporary relevance. Every design detail serves as a flavorful reminder of how VAHTHAI has seasoned Macau's food culture while staying true to our authentic origins.
| Client | VAH THAI |
| Year | 2021 |
| ART DIRECTOR | Kun Lam / Dan Ferreira |
| DESIGNER | Kun Lam / Dan Ferreira |
| ILLUSTRATOR | Kun Lam |
| PHOTOGRAPHY | Zero Yeung |
| Scope | Packaging design, Visual Identity |
Established in 1988, VAHTHAI Restaurant has become an integral part of Macau's culinary heritage, growing alongside generations of local families. As the pioneer that first introduced Thailand's iconic boat noodles to Macau, our founder developed a distinctive recipe and secret seasoning blend that beautifully adapts this Thai street food classic to Macau's unique palate. This design project celebrates three decades of cultural fusion - where authentic Thai flavors meet Macau's rich gastronomic traditions, all woven together with the warm neighborhood bonds that have defined our story.
The visual identity brings to life our culinary journey through vibrant illustrations featuring our signature boat noodles and fresh ingredients, paired with typography that narrates the founder's personal anecdotes. Our custom typeface harmoniously blends Chinese and Thai design elements, while paying homage to the nostalgic fonts commonly seen in 1980s Macau and Thai eateries. Completing this tribute to our roots, we've chosen risograph printing - a technique popular during our founding era - to produce brand materials that simultaneously honor our history and propel our tradition forward with contemporary relevance. Every design detail serves as a flavorful reminder of how VAHTHAI has seasoned Macau's food culture while staying true to our authentic origins.
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