NAUGHTY ROLL DESIGN SHOW是澳門首個以全RISOGRAPH印刷呈現作品的品牌展覽，是品牌對過往作品一次總結以及展望品牌的未來發展。構思展覽主形象設計概念的過程中，我們想到其實所有事情在進步的時候亦會發現很多不完美之處， risograph亦是“不完美”的印刷技術，我們每個人的生活亦是不完美的。
我們最終選擇以輕鬆幽默的設計手法去詮釋“不完美是生活的一部份”這個主題概念，以3d建模創作了形態上也“不完美的”4個被賦予了意義的字母，插畫人物也以荒誕不經的姿態在做一些日常常見的動作，多種手法創作的“不完美的”結合在一起同時是輕鬆幽默的，希望大家也可以保持快樂幽默的心去面對一切生活中的不完美。
As the first exhibition of the brand, Naughty Roll Design Show summarizes the past works and looks forward to the future development of the brand. In the process of conceptualizing the main image of the show, it occurred to us that everything is imperfect in its progress. Risograph printing technology is imperfect, and so is the life of each of us.
We finally chose to interpret the theme concept of "imperfection is part of life" with a light-hearted and humorous design approach, and created four letters with meaning in the form of "imperfection" in 3d modeling. The illustrated characters are also doing some common daily actions in an absurd posture, and the combination of the "imperfect" created by various techniques is light-hearted and humorous at the same time, hoping that we can also maintain a happy and humorous heart to face all the imperfections in life.
| Client | NAUGHTY ROLL |
| Year | 2020 |
| ART DIRECTOR | Kun Lam / Dan Ferreira |
| DESIGNER | Kun Lam / Dan Ferreira |
| ANIMATED | Koroh Lok |
| PHOTOGRAPHY | Zero Young |
| Scope | Print, Art & Culture |
NAUGHTY ROLL DESIGN SHOW是澳門首個以全RISOGRAPH印刷呈現作品的品牌展覽，是品牌對過往作品一次總結以及展望品牌的未來發展。構思展覽主形象設計概念的過程中，我們想到其實所有事情在進步的時候亦會發現很多不完美之處， risograph亦是“不完美”的印刷技術，我們每個人的生活亦是不完美的。
我們最終選擇以輕鬆幽默的設計手法去詮釋“不完美是生活的一部份”這個主題概念，以3d建模創作了形態上也“不完美的”4個被賦予了意義的字母，插畫人物也以荒誕不經的姿態在做一些日常常見的動作，多種手法創作的“不完美的”結合在一起同時是輕鬆幽默的，希望大家也可以保持快樂幽默的心去面對一切生活中的不完美。
As the first exhibition of the brand, Naughty Roll Design Show summarizes the past works and looks forward to the future development of the brand. In the process of conceptualizing the main image of the show, it occurred to us that everything is imperfect in its progress. Risograph printing technology is imperfect, and so is the life of each of us.
We finally chose to interpret the theme concept of "imperfection is part of life" with a light-hearted and humorous design approach, and created four letters with meaning in the form of "imperfection" in 3d modeling. The illustrated characters are also doing some common daily actions in an absurd posture, and the combination of the "imperfect" created by various techniques is light-hearted and humorous at the same time, hoping that we can also maintain a happy and humorous heart to face all the imperfections in life.
