Chinese New Year stands as one of China's most cherished traditional festivals, a time when we exchange heartfelt blessings with loved ones. Celebrating the Year of the Rat, we've crafted twelve unique illustrations and employed Risograph printing techniques to create special greeting cards - each handwritten note carrying our warmest wishes. The packaging design draws nostalgic inspiration from classic Macau rice bags of our childhood, with their distinctive white background and bold red-and-green lettering. In keeping with this theme, we collected discarded rice sacks from local shops across Macau, carefully refurbishing and repurposing these materials. Every piece is ultimately hand-stitched, imbuing our products with an extra layer of warmth and vitality that only artisanal craftsmanship can provide.
Client | NAUGHTY ROLL |
Year | 2020 |
ART DIRECTOR | Kun Lam / Dan Ferreira |
DESIGNER | Kun Lam / Dan Ferreira / Wakka Chang / Keika Leong |
ILLUSTRATOR | Kun Lam / Dan Ferreira / Wakka Chang / Keika Leong |
PHOTOGRAPHY | Zero Yeung |
Scope | Print, Art & Culture |
Chinese New Year stands as one of China's most cherished traditional festivals, a time when we exchange heartfelt blessings with loved ones. Celebrating the Year of the Rat, we've crafted twelve unique illustrations and employed Risograph printing techniques to create special greeting cards - each handwritten note carrying our warmest wishes. The packaging design draws nostalgic inspiration from classic Macau rice bags of our childhood, with their distinctive white background and bold red-and-green lettering. In keeping with this theme, we collected discarded rice sacks from local shops across Macau, carefully refurbishing and repurposing these materials. Every piece is ultimately hand-stitched, imbuing our products with an extra layer of warmth and vitality that only artisanal craftsmanship can provide.