Golden Rat
GOLDEN RAT POSTCARD SETS

Chinese New Year stands as one of China's most cherished traditional festivals, a time when we exchange heartfelt blessings with loved ones. Celebrating the Year of the Rat, we've crafted twelve unique illustrations and employed Risograph printing techniques to create special greeting cards - each handwritten note carrying our warmest wishes. The packaging design draws nostalgic inspiration from classic Macau rice bags of our childhood, with their distinctive white background and bold red-and-green lettering. In keeping with this theme, we collected discarded rice sacks from local shops across Macau, carefully refurbishing and repurposing these materials. Every piece is ultimately hand-stitched, imbuing our products with an extra layer of warmth and vitality that only artisanal craftsmanship can provide.

Client NAUGHTY ROLL
Year 2020
ART DIRECTOR Kun Lam / Dan Ferreira
DESIGNER Kun Lam / Dan Ferreira / Wakka Chang / Keika Leong
ILLUSTRATOR Kun Lam / Dan Ferreira / Wakka Chang / Keika Leong
PHOTOGRAPHY Zero Yeung
Scope Print, Art & Culture