Fika Life Coffee is a specialty coffee shop in the heart of Macau, bringing globally sourced beans to the city’s vibrant downtown. The name Fika originates from the Swedish word kaffi (coffee) and represents more than just a drink—it’s a cherished daily ritual. In Sweden, Fika is a moment of pause, a purposeful break where people step away from work to recharge with coffee, conversation, and a mindful appreciation for life. It’s an attitude of self-care, a reward earned through productivity, and something to eagerly anticipate.
The brand’s identity draws inspiration from the steady, grounding presence of mountains—a reminder to pause when feeling overwhelmed, to breathe deeply, and to move forward with renewed courage. Reflecting this philosophy, the logo merges the letter F with the silhouette of a mountain, symbolizing Fika Life as an urban oasis of calm. The traditional Swedish blue hue completes the design, embodying the shop’s tranquil yet invigorating essence.
| Client | FIKA LIFE COFFEE |
| Year | 2020 |
| ART DIRECTOR | Kun Lam / Dan Ferreira |
| DESIGNER | Kun Lam / Dan Ferreira |
| PHOTOGRAPHY | Zero Yeung |
| Scope | Packaging design, Visual Identity |
Fika Life Coffee is a specialty coffee shop in the heart of Macau, bringing globally sourced beans to the city’s vibrant downtown. The name Fika originates from the Swedish word kaffi (coffee) and represents more than just a drink—it’s a cherished daily ritual. In Sweden, Fika is a moment of pause, a purposeful break where people step away from work to recharge with coffee, conversation, and a mindful appreciation for life. It’s an attitude of self-care, a reward earned through productivity, and something to eagerly anticipate.
The brand’s identity draws inspiration from the steady, grounding presence of mountains—a reminder to pause when feeling overwhelmed, to breathe deeply, and to move forward with renewed courage. Reflecting this philosophy, the logo merges the letter F with the silhouette of a mountain, symbolizing Fika Life as an urban oasis of calm. The traditional Swedish blue hue completes the design, embodying the shop’s tranquil yet invigorating essence.
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