半熟玩具是澳門首間專門結合玩具、藝術與創意的玩具創作單位。團隊透過結合藝術、插畫、設計等多方面元素，應用在玩具之中，在過程中不斷探索這個領域中的各種可能性。與其他同類品牌的不同之處在於他們更注重產品的原創性。半熟玩具認為：“那怕是玩具中的一件小零件，我們都一絲不苟”，這注重細節的情神是他們的品牌核心，所以在品牌設計上我們參考了不同玩具零件的形態，在字體設計上注入這些獨特的元素，建構了屬於半熟玩具的視覺特徵和品牌系統，希望幫助品牌建立一個與消費者最直接、有共嗚的溝通橋樑。
50% Toy, founded by the Macao toy art team in 2020, is the first toy creation organization in Macao that combines toys, art and creativity. The team applies the combination of art, illustration, design and other elements to toys, and constantly explores various possibilities in this field. The difference from other similar brands is that they pay more attention to the originality of products. 50% Toy believes that "even a small part in a toy is treated meticulously", and the love God who pays attention to details is the core of the brand. Therefore, in terms of brand design, we refer to the forms of different toy parts, and inject these unique elements into Chinese and English font design, so as to build a visual feature and brand system belonging to 50% Toy. We hope to help the brand build a direct and common communication bridge with consumers.
| Client | 50% TOY |
| Year | 2022 |
| ART DIRECTOR | Kun Lam / Dan Ferreira |
| DESIGNER | Kun Lam / Dan Ferreira |
| PHOTOGRAPHY | Zero Yeung |
| Scope | Visual Identity |
半熟玩具是澳門首間專門結合玩具、藝術與創意的玩具創作單位。團隊透過結合藝術、插畫、設計等多方面元素，應用在玩具之中，在過程中不斷探索這個領域中的各種可能性。與其他同類品牌的不同之處在於他們更注重產品的原創性。半熟玩具認為：“那怕是玩具中的一件小零件，我們都一絲不苟”，這注重細節的情神是他們的品牌核心，所以在品牌設計上我們參考了不同玩具零件的形態，在字體設計上注入這些獨特的元素，建構了屬於半熟玩具的視覺特徵和品牌系統，希望幫助品牌建立一個與消費者最直接、有共嗚的溝通橋樑。
50% Toy, founded by the Macao toy art team in 2020, is the first toy creation organization in Macao that combines toys, art and creativity. The team applies the combination of art, illustration, design and other elements to toys, and constantly explores various possibilities in this field. The difference from other similar brands is that they pay more attention to the originality of products. 50% Toy believes that "even a small part in a toy is treated meticulously", and the love God who pays attention to details is the core of the brand. Therefore, in terms of brand design, we refer to the forms of different toy parts, and inject these unique elements into Chinese and English font design, so as to build a visual feature and brand system belonging to 50% Toy. We hope to help the brand build a direct and common communication bridge with consumers.
