50% TOY

“50% TOY” is the first toy creation workshop that combines toys, art and creativity. It is also the most representative art toy creation unit. The team continues to explore various possibilities in this field by combining art, illustration, design and other elements to apply them into toys. In the past, the works have been exhibited in large exhibitions such as Taipei Toy Festival, Creative Taiwan Expo, China(Shenzhen) International IP Licensing Industry Expo. In the future, more exhibitions will be hold in Japan, Taiwan, Hong Kong and Macau to let more people know about art toy culture. 

Client 50% TOY
Year 2022
Photography Zero Yeung
Scope Visual Identity