月球背面隱藏的，是肉眼看不見的未知秘境。
這次澳門文華東方酒店聯乘indego design2021年月餅禮盒項目是針對年輕人市場的一次全新嘗試，我們特意選擇了“Far side of the moon" 月球的另一面”為設計概念，為澳門文華東方酒店量身定做了一款包含了月餅、東方文華酒店標誌性的紙扇的月餅禮盒和可多次使用的禮盒包裝袋。
月球背面是月球永遠背對地球的那一面。因為無法用肉眼看見，人類對於這未知的月球背面充滿好奇；正如東方文華過往給大眾認知的一面是奢華典雅且具備濃郁東方歷史文化的，而如今“Far side of the moon" 月餅禮盒將帶領大家踏出第一步，一起發現東方文華酒店的未知另一面，是年輕的、大膽的、充滿趣味、輕奢而不乏時尚感的東方文化延續。
採用“Far side of the moon" 作為主題，寓意我們探索及發掘文華東方年輕、時尚、非傳統的另一面。以藝術品的角度來展示品牌革命性的新產品設計概念，為文華東方帶來年輕的活力。作品的視覺設計，我們褪去大眾對文華東方的傳統印象，進行大膽的創作。外盒包裝設計選用了鮮艷的配色，以插畫形式表現，帶入太空及中國古典元素，將傳統及現代巧妙地結合，呈現出全新的品牌視覺體驗。
這次的突破，使文華東方跳出傳統的印象框架，開闢新的市場。透過非傳統的設計藝術，打造出嶄新的品牌風格。不但讓人們發掘到品牌全新的一面，也在市場上得到空前的反應。
Hidden in the far side of the moon, is the unknown mystery unseen by the naked eye.
This Mandarin Oriental, Macau X INDEGO DESIGN 2021 mooncake packaging project is a brand new attempt for the youth’s market. We especially choose “Far side of the moon” as the design concept and tailor-made a mooncake packaging for Mandarin Oriental, including mooncakes, the iconic paper fan of Mandarin Oriental, and the reusable tote bag.
Far side of the moon is the side that always faces away from the Earth. As it cannot be seen by the naked eye, humans are curious about this unknown hemisphere of the moon. Mandarin Oriental was known to be luxurious and rich in oriental culture, but this FAR SIDE OF THE MOON mooncake packaging brings people to the unknown side of the brand – young, bold, and interesting, luxurious but trendy with the continuation of oriental culture.
The theme Far side of the moon implies that we explore and discover the young, trendy and non-traditional side of Mandarin Oriental. We hope to show the brand’s new concept from the perspective of the art piece, bringing new vitality to Mandarin Oriental. In terms of visual design, we carried out bold creations to take over the public’s traditional impression of the brand. Vibrant colours were applied to the package design, in the form of illustrations, bringing in space and Chinese elements. This combined tradition and modernity ingeniously, presenting a new brand visual experience.
This breakthrough enables Mandarin Oriental to break its entrenched traditional stereotype and opens up a new market. Through non-traditional design, a new style of the brand is created. This not only allows people to discover a new side of the brand but also receives unprecedented responses from the market.
| Client | MANDARIN ORIENTAL |
| Year | 2021 |
| ART DIRECTOR | Kun Lam / Dan Ferreira |
| DESIGNER | Kun Lam |
| ILLUSTRATOR | Kun Lam |
| PHOTOGRAPHY | Kun Lam |
| Scope | Packaging design, Print, Art & Culture |
月球背面隱藏的，是肉眼看不見的未知秘境。
這次澳門文華東方酒店聯乘indego design2021年月餅禮盒項目是針對年輕人市場的一次全新嘗試，我們特意選擇了“Far side of the moon" 月球的另一面”為設計概念，為澳門文華東方酒店量身定做了一款包含了月餅、東方文華酒店標誌性的紙扇的月餅禮盒和可多次使用的禮盒包裝袋。
月球背面是月球永遠背對地球的那一面。因為無法用肉眼看見，人類對於這未知的月球背面充滿好奇；正如東方文華過往給大眾認知的一面是奢華典雅且具備濃郁東方歷史文化的，而如今“Far side of the moon" 月餅禮盒將帶領大家踏出第一步，一起發現東方文華酒店的未知另一面，是年輕的、大膽的、充滿趣味、輕奢而不乏時尚感的東方文化延續。
採用“Far side of the moon" 作為主題，寓意我們探索及發掘文華東方年輕、時尚、非傳統的另一面。以藝術品的角度來展示品牌革命性的新產品設計概念，為文華東方帶來年輕的活力。作品的視覺設計，我們褪去大眾對文華東方的傳統印象，進行大膽的創作。外盒包裝設計選用了鮮艷的配色，以插畫形式表現，帶入太空及中國古典元素，將傳統及現代巧妙地結合，呈現出全新的品牌視覺體驗。
這次的突破，使文華東方跳出傳統的印象框架，開闢新的市場。透過非傳統的設計藝術，打造出嶄新的品牌風格。不但讓人們發掘到品牌全新的一面，也在市場上得到空前的反應。
Hidden in the far side of the moon, is the unknown mystery unseen by the naked eye.
This Mandarin Oriental, Macau X INDEGO DESIGN 2021 mooncake packaging project is a brand new attempt for the youth’s market. We especially choose “Far side of the moon” as the design concept and tailor-made a mooncake packaging for Mandarin Oriental, including mooncakes, the iconic paper fan of Mandarin Oriental, and the reusable tote bag.
Far side of the moon is the side that always faces away from the Earth. As it cannot be seen by the naked eye, humans are curious about this unknown hemisphere of the moon. Mandarin Oriental was known to be luxurious and rich in oriental culture, but this FAR SIDE OF THE MOON mooncake packaging brings people to the unknown side of the brand – young, bold, and interesting, luxurious but trendy with the continuation of oriental culture.
The theme Far side of the moon implies that we explore and discover the young, trendy and non-traditional side of Mandarin Oriental. We hope to show the brand’s new concept from the perspective of the art piece, bringing new vitality to Mandarin Oriental. In terms of visual design, we carried out bold creations to take over the public’s traditional impression of the brand. Vibrant colours were applied to the package design, in the form of illustrations, bringing in space and Chinese elements. This combined tradition and modernity ingeniously, presenting a new brand visual experience.
This breakthrough enables Mandarin Oriental to break its entrenched traditional stereotype and opens up a new market. Through non-traditional design, a new style of the brand is created. This not only allows people to discover a new side of the brand but also receives unprecedented responses from the market.
