Ashtag doesn’t want to be stuck with some label and be defined by anybody,  therefore Ashtag’s goal is not just coffee, also to become the leader of Macau's popular culture. In the logo, we use one of the international symbols —— arrow to attract people's attention, to notice that here has something special gotta happen.  At the same time, the arrow is used in visual identity and interior design, but also we use bright brand color to make the brand identification have a unified Image but also still fascinating, let customers can feel the concept of this brand in different details.

Client ASH TAG
Year 2021
ART DIRECTOR Kun Lam / Dan Ferreira
DESIGNER Kun Lam / Dan Ferreira
Scope Packaging design, Visual Identity