Ashtag不想被貼上固定標籤，拒絕被旁人所定義，他們的目標不只是咖啡，而是成為澳門流行文化的帶領者。在品牌的視覺設計中，Logo採用了世界性符號之一的箭頭作呈現，通過具有指示性的箭頭符號去吸引人們目光，注意到此處正有特別的事情發生；我們把這個元素應用於品牌及室內設計的各個細節當中，更利用明亮顯眼的品牌色彩，讓整體形象統一而活潑，令顧客在不同細節及角落都能感受到Ashtag的品牌精神。
Ashtag doesn’t want to be stuck with some label and be defined by anybody, therefore Ashtag’s goal is not just coffee, also to become the leader of Macau's popular culture. In the logo, we use one of the international symbols —— arrow to attract people's attention, to notice that here has something special gotta happen. At the same time, the arrow is used in visual identity and interior design, but also we use bright brand color to make the brand identification have a unified Image but also still fascinating, let customers can feel the concept of this brand in different details.
| Client | ASH TAG |
| Year | 2021 |
| ART DIRECTOR | Kun Lam / Dan Ferreira |
| DESIGNER | Kun Lam / Dan Ferreira |
| PHOTOGRAPHY | Eugene Jyj |
| Scope | Packaging design, Visual Identity |
Ashtag不想被貼上固定標籤，拒絕被旁人所定義，他們的目標不只是咖啡，而是成為澳門流行文化的帶領者。在品牌的視覺設計中，Logo採用了世界性符號之一的箭頭作呈現，通過具有指示性的箭頭符號去吸引人們目光，注意到此處正有特別的事情發生；我們把這個元素應用於品牌及室內設計的各個細節當中，更利用明亮顯眼的品牌色彩，讓整體形象統一而活潑，令顧客在不同細節及角落都能感受到Ashtag的品牌精神。
Ashtag doesn’t want to be stuck with some label and be defined by anybody, therefore Ashtag’s goal is not just coffee, also to become the leader of Macau's popular culture. In the logo, we use one of the international symbols —— arrow to attract people's attention, to notice that here has something special gotta happen. At the same time, the arrow is used in visual identity and interior design, but also we use bright brand color to make the brand identification have a unified Image but also still fascinating, let customers can feel the concept of this brand in different details.
